Our Own Private Idaho

In a fun class today we watched this short clip. I guess I am hoping that you as a class will help me interpret the changes. In class we have discussed the concepts of "Method, Medium, and Message" and how they interact with "Ethos, Pathos, and Logos".

So, how do the changes in medium and method effect the ethos, pathos, and logos here? and ultimately what is the new message that it sends?